Getting referrals may be one of the best ways to increase your sales results. In fact the odds of selling a prospect that has been referred to you is 25% to 30%, as opposed to the 5% to 10% the insurance industry touts as the "statistical norm".
One of the main reasons for this higher probability of a sale is because a referred prospect is more open to working with you. To them, a friend or a business colleague has already vetted you.
You can probably recall a time when someone (or something) was referred to you. It could be as simple as being referred to a restaurant as a great place to have lunch, or as touchy as a financial planer looking to manage a portfolio.
In any instance, you where open to the referral because of two main factors, the first is that you perceived a need for the service, and, the referral came from someone you trusted (at least for that issue.
while there have been many people talking about how to get referrals, there have not been any (to my knowledge) who have revealed why people are compelled to give referrals. That is to refer one particular person over anyone else.
I have written an interesting and informative report in this subject: Learn the Psychological Secret to Becoming the One and Only Insurance Agent people refer.
In this FREE report, you will find the reason why people refer, how they are compelled to refer, and how to set yourself up to be the one person they refer.
While this report has been tailored to those agents and Brokers in the Group Insurance business, it certainly is applicable to ALL insurance agents.